How I work
No retainer surprises. No vague scope. Here is exactly how this works.
Two engagement models. Clear scope. Transparent pricing. You choose what fits your stage.
Before anything else
A 30-minute conversation to assess fit. No pitch. No obligation.
Every engagement starts the same way. We spend 30 minutes on your situation, where marketing is today, what is blocking growth, and what you need to fix first.
If this is the right fit, I will tell you which model makes sense and why. If it is not, I will tell you that too.
Two ways to work together
One model to build the foundations. One to lead the function.
| Strategy Sprint | Leadership Role | |
|---|---|---|
| What it is | A focused engagement to build the commercial foundations your business is missing | An embedded fractional CMO leading strategy, running the marketing function, and overseeing execution |
| Duration | Up to 3 months | Ongoing retainer |
| Commitment | Fixed scope, defined deliverables | 2 days per week |
| Primary focus | Value proposition, positioning, messaging, GTM alignment | Pipeline contribution, team leadership, commercial marketing operations |
| Best for | Companies that need clarity and foundations before scaling | Companies ready to build, execute, and scale with senior leadership embedded |
| Investment | From €10,000 | €6,000 per month |
What you get in each model
Defined milestones. Documented deliverables. No ambiguity.
The Strategy Sprint
- 01
Week 1–2: Commercial audit
I interview your team, review your pipeline, and map your current positioning against the market.
- 02
Week 3–4: Diagnosis and alignment
Clear picture of what is broken and why. Prioritised roadmap.
- 03
Month 2–3: Build
Value proposition, positioning, messaging architecture, and GTM alignment. Documented and handed over so your team can execute.
Deliverables
Positioning statement, messaging framework, GTM alignment document, 90-day marketing plan.
The Leadership Role
- 01
Month 1: Diagnose and plan
Same commercial audit as the sprint, but with an extended mandate. By end of month one you have a clear plan and I am already leading the function.
- 02
Months 2–3: Build the foundations while running the operation
Strategy and execution in parallel.
- 03
Month 3 onwards: Pipeline, team, operations
I lead, your team executes, and I make sure the system runs without depending on me.
Term
No fixed end date. Engagements typically run six to twelve months.
What this requires from you
This works when the CEO is in. It does not work when they are not.
Direct access to you for a weekly 60-minute session. Access to your marketing and sales team. Honest data, pipeline, CAC, conversion rates. A willingness to make decisions quickly.
I am not a consultant who delivers a report and waits. I am embedded in the business. That requires a CEO who is engaged and ready to act on what we find.
What this is not
As important as what it is.
Not an agency
I do not produce content at volume or run paid media campaigns. If you need execution support, I will help you build or hire the right team to do it.
Not a part-time employee
I work across multiple clients simultaneously. That is a feature, not a limitation, it means I bring pattern recognition from multiple markets and stages to your business.
Not a consultant who delivers a deck and leaves
Every engagement ends with documented systems, a trained team, and a marketing function that runs without me.
FAQ
Common questions
- What exactly is included in the Strategy Sprint?
- A commercial audit, positioning statement, messaging framework, GTM alignment document, and a 90-day marketing plan. Fixed scope, defined deliverables, documented and handed over so your team can execute without depending on me.
- What if I need someone to also run campaigns, not just set strategy?
- I do not run campaigns. I build or help you hire the team that does. If you need execution capacity, we identify and address that gap in the first month, whether through hiring, agency selection, or restructuring what your current team does.
- How do you handle conflicting opinions between marketing and sales?
- By starting with shared data. The commercial audit creates a common view of pipeline reality. Most conflicts between marketing and sales dissolve when both teams are looking at the same numbers and agree on what a qualified lead actually looks like.
- What is your process for transferring knowledge to your team?
- Documentation throughout. Every framework, every process, every decision gets written down as we go. The engagement ends when your team can run the marketing function without me, that is how the engagement is designed from the start.
- What happens if it is not working?
- We have a direct conversation before anything else. Leadership Role engagements have a 30-day notice period. I would rather surface a problem early than let it compound. If the engagement is not delivering what we agreed, that is a conversation, not a contract dispute.
Next step
Pick the model that fits. Or let's figure it out together.
Book a 30-minute conversation. No pitch. No obligation.